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GPL License
Version: 2.2.0
Segment.io Integration for WooCommerce
$4.59
Segment.io Integration for WooCommerce
Segment.io Integration for WooCommerce is a plugin or custom solution that connects your WooCommerce store to Segment, a customer data platform (CDP), enabling you to collect, unify, and route eCommerce data to 300+ marketing, analytics, and CRM tools (e.g., Google Analytics, Facebook Ads, HubSpot).
Key Features 1. Centralized Data Collection
✔ Track Key eCommerce Events – Purchases, cart activity, product views, and user behavior. ✔ User Profiles – Unify customer data across devices/sessions.
2. Automated Tool Integrations✔ Send Data to – Google Analytics 4, Facebook Pixel, Mailchimp, Salesforce, etc. ✔ Real-Time Syncing – Instantly update marketing/analytics platforms.
3. Advanced Segmentation✔ Customer Groups – Create segments (e.g., "High Spenders," "Cart Abandoners"). ✔ Triggered Campaigns – Example: Send discount emails to users who viewed a product but didn’t buy.
4. Compliance & Security✔ GDPR/CCPA Ready – Anonymize data or enforce consent rules. ✔ Data Filtering – Exclude sensitive or redundant data.
5. WooCommerce-Specific Tracking✔ Order Attributes – Capture coupons, shipping methods, LTV. ✔ Subscription Events – Track signups, renewals, cancellations (if using WooCommerce Subscriptions).
Why Use Segment.io with WooCommerce?
✅ Eliminate Silos – Replace manual pixel/tag setups with one integration. ✅ Improve ROAS – Optimize ads with accurate customer journeys. ✅ Save Dev Time – No custom coding for each tool.
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