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Version: 1.2.29

WooCommerce Coupon Campaigns

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  • Last update date
16/05/2025
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  • Documentation

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WooCommerce Coupon Campaigns Addon

WooCommerce Coupon Campaigns refers to a strategy or set of tools (often via plugins) that allow store owners to create, manage, and automate discount campaigns for their WooCommerce store. These campaigns help boost sales, attract customers, and retain loyalty through targeted coupon codes, promotions, and special offers.

Key Features of WooCommerce Coupon Campaigns 1. Advanced Coupon Creation

  • Generate bulk coupons (e.g., 100 unique codes at once).

  • Set flexible discounts:

    • Percentage (%) or fixed-amount discounts.

    • Free shipping, BOGO (Buy One Get One), or cart-wide rules.

  • Customize coupon codes (prefix/suffix, random patterns).

2. Targeted Campaigns

  • Restrict coupons by:

    • User roles (e.g., "First-time buyers only").

    • Product/categories (e.g., "20% off all summer collection").

    • Purchase history (e.g., "Loyalty discount for repeat customers").

    • Dates/times (e.g., "Black Friday sale: 48-hour flash coupon").

3. Automated Triggers

  • Send coupons automatically based on events like:

    • Cart abandonment (e.g., "10% off if you complete your purchase").

    • Post-purchase rewards (e.g., "Thank you coupon for next order").

    • Birthday/anniversary emails.

4. Display & Promotion Tools

  • Popup coupon widgets (e.g., "Sign up for 15% off").

  • Countdown timers to create urgency (e.g., "Sale ends in 2 hours!").

  • Personalized coupons via email/SMS.

5. Analytics & Reporting

  • Track coupon usage, redemption rates, and revenue impact.

  • A/B test different campaigns for optimization.

6. Integration Capabilities

  • Works with WooCommerce Subscriptions, Memberships, and email plugins (Mailchimp, Klaviyo).

  • Supports multi-language/stores (WPML, Polylang).

Why Use Coupon Campaigns?

  • Increase conversions: Urgency-driven discounts reduce cart abandonment.

  • Customer retention: Reward loyal shoppers or win back inactive users.

  • Seasonal promotions: Launch holiday/event sales effortlessly.

Example Campaigns:

  • "Welcome10": 10% off for new newsletter subscribers.

  • "FREESHIP": Free shipping for orders over $50.

  • "VIP25": Exclusive discount for high-spending customers.

 
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